Tuesday, June 05, 2007

Product Placement

I found it curious that a couple weekends ago tens of millions of Americans paid a lot of money to root for a group of persons whose purpose is to seek glory and eternal life while fighting the established government. This government brings order to things, but is corrupted and cruel, mainly for attempting to elliminate certain rouge persons. These persons, if they hope to survive, have no hope but to band together and fight for their freedom against the oppressors. If they succeed, they will be able to continue terrorizing the world while being governed by a strict moral code. If they fail, the world will be ruled by the materialistic, evil western government.

So... how much do you want to bet Al Queda paid Disney for such prominent product placement?

On a sort of serious note, in the US we are used to such...inconsistencies (?) in our entertainment, but the movie is doing very well internationally. One wonders how such messages are taken in, say, Indonesia, or Egypt.

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